Wandering Bear Coffee and I go way back. I first met and started working with the Founders in 2015, when it was just Matt and Ben making coffee basically themselves.
Fast forward to now, I brought the business to Supernatural NYC where I helped lead WBC’s first ever rebrand (see more on branding page) and launch their first ever TVC creative together with Paul Caiozzo (my long time mentor and dear friend).
The task was the following: tell people how strong Wandering Bear Coffee really is, but also tell them how weirdly smooth it is for being so strong. And so Gentle Like a Bear was born.
Featured in: Adweek
Agency: Supernatural | CCO: Paul Caiozzo
Creative Director (Wandering Bear Coffee): Nechama Muchnik
Art Director: Peter Molnar
Copywriter: Patrick LaBelle
Studio + Edit: Mighty Oak
Director: Jeff Lowe