Santa. He’s just like us.
He needs a battery he can trust, to avoid chaos during the holiday season.
That’s why he trust’s Duracell.
TRUST IS POWER HOLIDAY
We worked on bringing relatable Santa to the big, small screen.
Starting with a series of “Celebrities! They’re just like us!”
:06 pre-roll spots
Some advertising for your ears.
VENDING MACHINES NEVER CLOSE
Someone, somewhere will forget to buy batteries the night before Christmas, if not the day of.
Unfortunately, most places that sell batteries will be closed, including Walmart.
So for the weeks leading up to the holiday, we set up vending machines outside of Walmarts stocked with batteries that double as ads for Duracell, and heroes coming to the last-minute rescue.