Wandering Bear Coffee and I go way back. I first met and started working with the Founders in 2015, when it was just Matt and Ben making coffee basically themselves.
Fast forward to now, I brought the business to Supernatural NYC where I helped lead WBC’s first ever rebrand and launch their first ever TVC creative together with Paul Caiozzo (my long time mentor and dear friend).
The task was the following: tell people how strong Wandering Bear Coffee really is, but also tell them how weirdly smooth it is for being so strong.
Wandering Bear Coffee and I go way back. I first met and started working with the Founders in 2015, when it was just Matt and Ben making coffee basically themselves.
Fast forward to now, I brought the business to Supernatural NYC where I helped lead WBC’s first ever rebrand and launch their first ever TVC creative together with Paul Caiozzo (my long time mentor and dear friend).
The task was the following: tell people how strong Wandering Bear Coffee really is, but also tell them how weirdly smooth it is for being so strong.