The Fairytales we grew up with are problematic to say the least. Not only are they exclusively heteronormative, they also perpetuate toxic gender norms that contribute to keeping people from expressing their most authentic identities.
So to celebrate Pride, the Billie team wanted to reimagine some of these tales and make them feel a little more present day, and a lot more inclusive. We collaborated with other Queer Creatives to bring these stories to life and released one every week throughout the duration of Pride.
Featured in: Adweek, Popsugar, Byrdie, Marketing Dive
Client: Billie
Creative Director: Jessica Shriftman
Art Director/Cretaive: Sarah Hackett
Copywriter/Creative: Nechama Muchnik
Art Producer: Deb Rosen
Head of Brand: Alyse Borkin
Collaborators: Vanessa Newman, Dylan McKeever, Nicole Najafi, Asia Hunt, Sofie Birkin, Alva Skog, Jordan Moss