Protein Shakes are often portrayed as something for moms ‘on the go’—something quickly grabbed amidst the morning’s chaos.
Or sipped by a dad on the way to work in the back of a Toyota Corolla. Or ‘lunch’ at the sad, sad, office.
So for the launch of Vital Protein’s first ever Collagen & Protein Shake, we decided to shake things up by showing our audience this isn’t just for their insides. It’s for their outsides too.
And that’s how I ended up spending seven days in very close proximity with the hottest, sportiest, most confident people on earth.
Client: Vital Proteins
Role: Associate Creative Director
Creative Partner: Erika Fisher
Executive Creative Director: Josh Leutz
Group Creative Director: Steph Hayden
Directors: The Coles, Prettybird
Editor: Talia Pasqua, Cabin
Mix: Kelly Oostman, Sonic Union
