It’s early days, and everyone is trying to figure out wtf to do on TikTok. Advertisers, agencies, brands, creators, production houses - TikTok has them scratching their heads. But it’s actually pretty simple: TikTok is a platform where content is born from sound. So we worked with directors from all over the world to bring this truth to life.
We started with a sound-board, not a mood-board, and began ideating from there. We created six distinct videos inspired by six distinct TikTok sound to show what it means to think with your ears, and how on TikTok you can turn sound into anything.
Made at TikTok with our friends from 1st Ave Machine and directors, Em Cole, Baz + Hueso.
Creative Director: John Nussbaum
Associate Creative Director: Nechama Muchnik
