OLIPOP is a healthy, functional soda brand that’s taking on big soda, 9 grams of fiber at a time.
They needed some help with creative across flavor launches, OOH campaigns, and social to engage more closely with their fans and lure new drinkers in.
Below is a selection of some of my fave pieces I got to work on.
Starting with a social series we called Olistrology: Matching star signs and iconic flavors and using it as an opportunity to call people out on their precious little quirks <3
Ginger Ale Launch:
The most requested soda on airplanes is Ginger Ale. So we thought, why not lean into the aviation of it all to launch OLIPOP’s new Ginger Ale flavor?
Client: Olipop
Creative Director: Nick Elliott
ACD Art Director: Alyssa Pauker
ACD Copywriter: Allie Carr
Senior Creative: Nechama Muchnik
Designers: Shanna Shu, Cristian Vargas
3D Animation: Joy Seet
