The Quarter Pounder with Cheese was once the #1 best-selling burger at McDonald’s. But for some reason, it wasn’t resonating with the new generation.That’s why we were tasked with reintroducing the burger to the world…and growing sales by 10%. nbd. So we made it our mission to show America what the Quarter Pounder with Cheese was all about. All the drippy, messy, imperfect, real parts of it. Sauce hands and all.
The consequences of being freshly cooked.
And like Justin Timberlake in Social Network, we dropped all the extra letters, and gave it the name Gen-Z has been begging for: QPC
And if you’re gonna call it a QPC it belonggggggs on TikTok
Agency: Wieden+Kennedy
Art Director: Rebecca Friedman
Copywriter: Nechama Muchnik
Group Creative Directors: Brandon Henderson, Marques Gartrell
Director: Joy Kilpatrick