Nuclear Energy historically has had a bad rep. Enter Isodope: Isodope is the online persona of Isabelle Boemeke, a nuclear energy influencer who wants to change how the world thinks about Nuclear and move the pubic perception towards accepting it as an alternative energy source that will help solve the climate crisis . After all, it is one of the safest and cleanest forms of energy available to us today.
Working with the Isodope team we worked on a brand refresh, a new website, and an extended asset library. Since Isodope is a major proponent of future tools, solutions and the use of technology in daily life, we decided to enlist the creative help of AI tool DALL·E to bring this branding to life.
The branding & art direction is designed around the concept of creating "a school in another dimension." The idea was to create a classroom from the future that makes people feel a sense of urgency and inspiration. Climate communications often get washed out. The otherworldly persona encourages people to pay attention.
Isodope is a huge proponent of investing in future technologies like nuclear and the impact it can have on our future.
We wanted to embody this ideology in the creative decisions we made throughout the branding. We decided to enlist the creative help of Artificial Intelligence DALL·E to create imagery, iconography and typography in the branding.
Agency: &Walsh
Lead Designers: Lucas Luz, Cristina Giménez, Juanse Carvajal, Soomin Jung
Associate Creative Director: Nechama Muchnik
Creative Director: Jessica Walsh
Strategy: Lauren Walsh, Ericka Garcia, Nechama Muchnik
AI Creative Promp Engineers: Jessica Walsh, Lucas Luz, Cristina Giménez
Photography: DALL·E, Jarett Loeffler, Tiffany Thebodeau
Set Design: Chelsea Finkel
