When Coinbase partnered with Riot Games to reach people globally who are chronically online and ready for the future, we realized we didn’t just need to extend our audience…we needed to create a fanbase.

So we created an activation at one of biggest championships in e-sports—Valorant Champs Tournament in Paris 2025— and created an experience fans could play instead of just watch. A Valorant-inspired, glowing archery game where players compete for their spot on the leaderboard all weekend long.

Game design + social teaser to hype fans up before we went live:

Client: Coinbase
Role: Associate Creative Director
Creative Partner: Mike Lee
Creative Directors: Jordan Pories & Esteban Cardona Jiménez
Designer: Jordan Hoegbin
3D: Peter John Kearny
Production Company: Excetera