Charlotte's Web came to us with an existing logo and a huge dream – to create the next CBD brand of the future.
We created everything – from the visual foundation, illustration, and packaging – to art direction and social. We dove deep into the fluid future of Feist. Feist believes a better world starts with a better you. Each blend of CBD and botanicals is uniquely formulated to help with everyday struggles like sleep, stress and even arousal.
And so we curated a visceral world around each feeling that stretched from packaging and photography to illustration and animation. And spots to launch this epic brand.
