Charlotte's Web came to us with a dream to create the CBD brand of the future.
A brand that didn’t overpromise to change the world or change your life.
Just CBD and botanicals to help you sleep better, have sex better, not get sick better, recharge better, chill out better, and ultimately just be yourself better.
We created everything – from the visual and copy foundations, illustration, packaging, website, social and launch campaign. We dove deep into the fluid future of Feist and brought to life what it looks like when we all surrender to the work in progress that is our lives.
Client: Charlotte’s Web
ACD Art+Design: Karin Schwarz
ACD Copy: Nechama Muchnik
Creative Director: Andrew Lincoln
Designer: Dylan Schnurman
Photography: Cully Wright
Illustration: Calvin Sprague
3D: Michael Flynn
Production Designer: Brent Erb
