Most fitness studios focus on changing your body. 305 focuses on changing your mindset. It’s a class where you come in one person, and leave another. Where your alter ego awakens and takes over, even if just for an hour.
Where you become the other you.
ALLOW ME TO REINTRODUCE MYSELF
To introduce people to The Other You, we did what they wouldn’t - we went guerilla. We placed mysterious invitations in cabs & rideshares, and positioned stickers throughout every step of the commute.
*Awarded Cease & Desist Order from City of New York*
The Other You makes a scene everywhere she goes. So we took to parks during lunch hour, and left trails of women’s work clothes, showing the transformation from your 9-5 self to your 305 Clark Kentress.
But we didn't stop there. We infiltrated running paths and gently suggested a better option; We transformed the fearless girl into the fiercest girl, and even launched a city-wide search party to find the other you. (Hint: she’s waiting at 305.)
We all get text messages that we don't want to answer. That's why we hosted Text Support and had The Other You do it instead.
WHEN THE CLOCK STRIKES 305
In the spirit of Clark Kent's Phone Booth, we created a Transformation Truck, giving people a chance to try on their alter egos.
Our audience spends most of their day answering to other people. 305 gives them an hour to answer to themselves. As an anthem, we decided to give The Other You a home inside the studio.
We took over the front desk, renamed classes as invitations to come meet this mysterious second-self, and gave clients new names to match. We even had them write letters of advice from The Other You, which we later mailed out.
AD: Jessica Pester