In 36 states, feminine products are not considered a necessity and are therefore subject to sales tax.
So Tampax decided to partner with luxury brands to make a statement.
Necessary Luxuries: A line of tampons truly worthy of a luxury tax.
All proceeds go directly to organizations fighting to get the tampon tax removed.
Fashion influencers tag iconic brands they wear on Instagram. So we partner with these influencers to spread the word about their most necessary items.
Print ads in iconic fashion magazines will appear in the same vain as couture fashion advertising.
Tampons are usually sold in stores where we shop for necessities. But since they are considered a luxury item, we thought it more fitting to put them on display at fancy department store windows.
with Jane Kang