This past election made Republicans and Democrats feel like they’re living in two separate countries.
We wanted to remind liberals that Red States are more than just flyover country: they’re filled with real Americans, too. So we launched a travel campaign to help Democrats understand where Republicans are coming from, by getting them there.
*Second Place, Young Shits, May 2017
Travelers landing in international terminals will be met with reminders that there’s more to explore at home.
Using subway ads and wild postings, we'll encourage urban Democrats to travel beyond their usual commute.
Using Airbnb, we target urbanites browsing vacation spots abroad. We use the featured destinations tab to highlight some places at home to consider, as they look to expand their horizons.
We'll buy liberals’ addresses and send them postcards from their fellow Americans.
AD: Luis Paladino
CW: Nechama Muchnik + Patrick Dalton