Cruising through (and digging tunnels around) societal-norms, while institution-hopping my way through life. First stop was our nation's capital, where I got my political party on and also learned so much that they gave me a piece of paper written in Latin with a signature...
The George Washington University, Washington, D.C. May 2014 B.A. International Affairs, Concentration in Conflict Resolution
Member of Order of Omega Greek Leadership Honor Society
KIVUNIM New Directions, Jerusalem, Israel September 2010 – May 2011
Study Abroad, Middle East Politics, Hebrew & Arabic
Accredited by Oxford Centre of Hebrew & Jewish Studies at Oxford University
Then came the completely unique move that totally aligned with what the piece of paper with a signature says...
Beeby Clark + Meyler, New York, NY
Community Manager/Account Executive/Junior Copywriter September 2015 – present
Clients: Hawaiian Tropic, Point72 Asset Management, Playtex Baby
§ Work with Creative, Accounts, Paid Media, MCN’s, Clients, and other agencies to plan and execute 360 digital advertising campaigns with focus on social media distribution and leveraging various celebrity and social media influencers to meet brand’s business objectives. Draw from various media studies and data to develop best possible distribution strategy for Client’s needs.
§ Manage the content calendar process; create client-facing briefs for Creative and Paid media, put together decks outlining month-by-month social strategy, and work with Creative to concept on content ideas.
§ Concept and write content under Senior Copywriters for all three accounts as well as help with overall Social Voice development for Hawaiian Tropic.
Made Eyewear, New York, NY
Social Media & Digital Marketing Manager September 2014 – June 2015
§ Develop and manage ROI-driven digital marketing campaigns as well as oversee execution of strategic social media and digital initiatives. Establish steady audience and engagement growth, average of 25% per month across digital platforms through strategic partnerships with influencers and brands. Implement audience maintenance practices through engagement techniques. Work directly with CEO and Founder to track overall success and improvements.
§ Analyze key demographics and behaviors via Google Analytics to develop customer acquisition strategy and direct traffic to website. Monitor and evaluate social media channels by implementing tracking strategies.
§ Utilize various digital advertising platforms to execute creative campaigns as well as revamp retargeting campaigns.
§ Establish brand identity guidelines to strengthen internal and external operations and protocol. Produce and enhance digital content by establishing and supervising a creative team focusing on graphic design, photo-planning, and effective copywriting.